Alex McDowell, RDI

Designer. Royal Designer for Industry. Creative director, production designer, professor, world builder. British, living in the US since 1986.

McDowell is an advocate and originator of the narrative design system, world building. His practice incorporates design and storytelling across media in education, research, institutions, corporations, entertainment media. &c

He is co-founder & creative director of Experimental Design, Director of the World Building Institute & USC World Building Media Lab, Professor of Cinematic Practice at the University of Southern California, School of Cinematic Arts.

  • EXP/design studio
  • USC/cinema, media arts + practice
  • WbML/research lab
  • Wbi/outreach
  • IMDb/movies
  • RDI/royal designer for industry
  • Wikipedia/biography


Keynote Speaker